I have always loved to write, though I think law school ruined my ability to write love letters and poetry and generally to write creatively. I still love to try to use my words to create ideas, express feelings and capture a visual. My desire to write probably stems from the same source that won’t allow me to just people watch; I am always observing people and their fashion. It doesn’t really matter where I am or with whom I am sharing time, my wife, kids, friends, business associates. My observation skills are almost unintentional and reflexive. Do I know that designer she is wearing? Are the colors, the lines and the look “right”? Should I research that clothing line? Where did she buy that from? I wonder how much that outfit is at retail?
So, getting back to writing, I am thrilled to have an opportunity to share a bit about myself. I am a third generation merchant, starting with my grandfather, Mayer Wajntraub in Poland who had the general store in his village, Krylow, and then my father, Barry Weintraub, who just turned 94 and was a retailer of women’s clothing in Downtown Los Angeles for over 50 years. It’s in my DNA. I denied at first, but after having earned some advanced degrees in my young adulthood, I have grown older and a bit wise, and I know what makes me tick. Ultimately, I knew my future would be with women and fashion and business. Somehow this combination motivates me to get up each and every single day and to strive to do my best.
Originally, I started in special occasion dressing, evening wear. That was the focus of my store, Dressed Up! In Southern California, for the first 20 years of my retail life. Then, about 5 years ago, I saw trends and buying habits changing. Women who used to buy 3-6 dresses each year were buying just one. My clients began looking for more day and day-into-evening dresses, and more importantly, women wanted separates, tops and bottoms to make outfits. Having been schooled by my father over the many years I worked for and with him, I realized that change was upon me. So, I changed! I embraced new designers and fashion trends and business ideas.
That’s the backstory of how we created The Boutique Rack.