I am Michael Weintraub owner of The Boutique Rack, I want to personally introduce myself to you and let you know how we're going to operate.
The Boutique Rack is a members only fashion club which we believe is a unique concept on the web and we're really excited about it.
My team of stylists and I are going to hand select pieces for you in your size and be in touch with you on a weekly basis via email. It's a novel concept.
We’re excited and glad that you have joined us in this endeavor. I think we're going to thrill you with our designers.
We really hope you enjoy this experience and we want to hear from you.
We look forward to growing together as a family and remember, The Boutique Rack is where fashion and value come together - and you get me too!
See you soon,
The Boutique Rack
The Boutique Rack is over 25 years in the making, it started out as a bricks & mortar store called "Dressed Up!" in a suburb of Southern California. "Dressed Up!" specialized in women's eveningwear exclusively, from prom to mother-of-the-bride and every category in between. Back in 1991 there was no e-commerce or for that matter no websites.
Over the last decade, Michael observed that women were getting less dressed up and preferred more lifestyle clothing that could be worn day-into-evening. Michael sensed an opportunity and adjusted his retail store to showcase a handful of sought after designers such as Joseph Ribkoff, Alberto Makali, Johhny Was, Kollontai and a few others.
The response was overwhelming, and Michael realized that there was an opportunity to create something unique and decided to boost his online retail presence in the form of The Boutique Rack.
The Boutique Rack is an exclusive members only fashion club, offering our members hand-picked designer pieces at unbeatable prices!